Consider [Girlfriends] For Comfort

We're closing out Season 5 with a UPN classic! Wah-De Dennis (Founder and CMO of Kulaborative Works) returns to Consider This For Comfort to revisit Girlfriends, the iconic sitcom that gave us so much to say about Black womanhood, friendship, and everything in between.

Wah-De and Eteng unpack the show's nuanced portrayal of Black women's friendships, why some of its funniest moments come from class differences, and how Girlfriends still offers a sharp lens on the business of Black beauty today. From who gets to define beauty standards to how brands market to Black women—and whether that marketing actually serves us—we explore what's changed, what hasn't, and where the beauty industry still needs to grow.

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