How to Turn Readers Into Collectors Using the Diderot Effect (Marketing Psychology)

Little Golden Books have sold billions of copies with almost no advertising. You might guess it's the cute animals or the cheap price. But plenty of books try that and fail. The real reason is a piece of marketing psychology so powerful it works on babies who can't read yet. It works even better on adults. It's called the Diderot Effect, and most authors have never heard of it. In this week's episode of Novel Marketing, you'll discover: The one detail on the back of a Little Golden Book that ...