ProfitSessions: What Black Friday actually makes you (ProfitMetrics Roundtable)

Send us Fan Mail Most advertisers celebrate a record Black Friday revenue week, then quietly lose money once the returns come in and the ad spend is counted. This episode is a recording of the Profit Metrics Black Friday Roundtable, hosted by Sam Kellert at Profit Metrics, featuring Jeremy Young alongside Ruben Runneboom from Taskforce and Thomas Eccel from Profit Metrics. Covering discount depth by product margin, why your best sellers probably shouldn’t be your most discounted, how t...