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How Chris Travis Runs a $100K/Month Gym With Just 2 or 3 Staff Members

How Chris Travis Runs a $100K/Month Gym With Just 2 or 3 Staff Members16 okt22 min

<p>🌎 <a href="https://www.instagram.com/chris.travisss/" rel="ugc noopener noreferrer" target="_blank">Chris Travis</a>, founder of <a href="https://www.seattlesp.com/" rel="ugc noopener noreferrer" target="_blank">Seattle Strength and Performance</a>, joins Mateo to break down how he runs five (soon seven) small group training gyms with just two or three staff each, keeps staffing costs around 30% of revenue, and spends $5-6K a month on PR instead of Meta ads.</p><p>P.S. If you like the show, then you’ll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (<a href="https://usekilo.com/gym-world/" rel="ugc noopener noreferrer" target="_blank">https://usekilo.com/gym-world/</a>) so you don’t miss out.</p><p>📱 Socials:</p><p>Chris Travis (Instagram): <a href="https://www.instagram.com/chris.travisss/" rel="ugc noopener noreferrer" target="_blank">https://www.instagram.com/chris.travisss/</a></p><p>Seattle Strength and Performance (Website): <a href="https://www.seattlesp.com/" rel="ugc noopener noreferrer" target="_blank">https://www.seattlesp.com/</a></p><p><br /></p><p>🔥Show Notes</p><ul><li>0:00 — Intro: $100K a month with 2 to 3 staff and a 50% margin</li><li>1:22 — Chris’s background: from Amazon to 1,100+ members across five Seattle gyms</li><li>2:33 — Run a successful gym with Kilo (visit <a href="https://usekilo.com/gw" rel="ugc noopener noreferrer" target="_blank">https://usekilo.com/gw</a>)</li><li>3:13 — The model: individualized small group training in pods of six</li><li>3:38 — How staggered sessions stretch capacity from ~150 members to 250-300</li><li>7:26 — The staffing model: 2 to 3 people per gym, each with a clear functional role</li><li>8:03 — Keeping programming consistent across locations with an approved exercise library</li><li>8:36 — How Chris holds facility staffing costs to about 30% of revenue</li><li>11:30 — Unit economics: one location, $100K a month, ~50% margin</li><li>13:23 — How to adapt this model if you only have one location</li><li>15:05 — Marketing: 30-60 qualified leads a month, with less ad spend than most</li><li>16:06 — Why Chris spends $5-6K a month on PR instead of Meta ads</li><li>18:27 — Why opening locations close together builds brand equity</li><li>20:52 — What’s next: 15 gyms by the end of 2028</li><li>21:16 — Outro: where to find Chris</li><li>21:30 — Run a successful gym with Kilo (visit <a href="https://usekilo