From Twilio to Fusion with Jeff Lawson

Jeff Lawson is the co-founder and CEO of Inertia, a fusion energy company working to commercialize inertial confinement fusion using advanced lasers and mass-manufactured fusion fuel targets. Lawson previously co-founded and led Twilio, scaling the company from an idea into a public company, and is now applying his product and company-building experience to one of energy’s most technically challenging problems.

In this live episode of Inevitable from Climate Week NYC, Lawson explains why he believes the breakthrough at Lawrence Livermore National Laboratory demonstrated that the fundamental physics of fusion can work, while the remaining challenge is largely one of commercialization, manufacturing, and scale.

The conversation explores how Inertia is approaching the laser and fusion-target supply chains, why Lawson believes factory economics can transform the cost of fusion, and how lessons from software, semiconductors, SpaceX, and consumer technology are influencing the company’s approach to experimentation and manufacturing.