E471 Sharon Mussalli: Turning a Viral Moment Into Something People Come Back For

<p>Sharon Mussalli is a media, entertainment and tech executive with a reputation for building and scaling brands from nascent stages to large, profitable businesses with viable longevity. She is currently the CEO of NowThis, the hub for entertainment-focused, series-based, and social-first digital content, leading the brand into its next phase as a network. She works closely with the team to accelerate revenue growth and develop best-in-class, innovative programming that defines the NowThis brand. Under her leadership, NowThis has become a profitable and sustainable business primed to lead the digital media industry.</p><p>Sharon has held senior positions at large multinationals like iHeartMedia and Meta, venture-backed startups like Some Spider Studios (exited in 2021 to Vox Media and BDG), and longstanding digital properties like Bustle Digital Group. Her 20+ years of experience have spanned finance, revenue growth and operations, yield optimization, organizational development, operations and general management.</p><p>Sharon holds an MBA from the Massachusetts Institute of Technology and a BA in Quantitative Economics from Tufts University. She has held several advisory board positions within MIT’s Delta V startup accelerator program and has contributed to MIT’s pricing curriculum at the Sloan School of Management.</p><p><br></p>