E476 Hannah Campbell: B2B Creator Marketing Is Done Being an Experiment

<p>Hannah Campbell is the Founder and Managing Director of One Twelve Agency, a creator marketing and talent management agency working across consumer and B2B sectors. Since launching in 2022, she has built a business partnering with brands including HubSpot, Tide Business, Chivas Regal and LVMH, while representing founders, entrepreneurs and expert creators.</p><p>She helps brands turn creators’ expertise and credibility into meaningful commercial partnerships, while helping creators build businesses beyond sponsored posts. As expert creators become business partners, advisers and co-founders, Hannah is rethinking what talent management should look like.</p><p>Having repeatedly evolved One Twelve Agency’s direction, she brings a founder’s perspective on spotting opportunities, making difficult decisions and knowing when to pivot.</p><p>Hannah was named one of Management Today’s 35 Women Under 35 in 2023 and Girls in Marketing’s Top Marketers to Follow in 2026. One Twelve Agency was also shortlisted for Best Agency at the Black Comms Network Awards 2026.</p><p><br></p>