Google Ads: Optimizing Your Product Feed for Better Results with Meriem Nacer, 4M Digital

Meriem Nacer has over 15 years’ experience in performance marketing, helping business around the world scale with smart, data-led strategies across Google Ads, Microsoft Ads, Meta Ads and beyond. Since 2019 she’s done all this via her consultancy 4M Digital, and Meriem is also the founder of the Don’t Panic PPC global community.

In this episode, Meriem shares how to optimise your Google Ads product feed, from getting the basics right to making better use of product titles, descriptions, categories, product types and custom labels. She also explains how to test feed changes and future-proof your product data for the growing role of AI.

Dive in:

[04:27] Challenges of optimizing product feeds

[08:58] Improving product title SEO

[10:31] Optimizing product listings

[14:24] SEO and PPC team collaboration

[16:38] Using custom labels in Google Ads

[19:55] Optimizing Google Ads feeds

[24:22] Insider Tips from Meriem!

Treat Your Product Feed as a Marketing Asset

Your product feed is much more than a technical link to Google Merchant Center. It can shape how Google understands and displays your products. Start by checking your titles, descriptions, images, categories, sizes, colors and key product details. Make sure the information reflects what your customers search for. A well-optimized feed can give your Google Ads campaigns better data to work with.