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The Stinger Report #1287 - Attractions Big London Showing – Part 4
The Stinger Report #1287 - Attractions Big London Showing – Part 4
IAAPA Europe 2026 drew 16,530 attendees and a record European show floor, with 89 first-time exhibitors and the largest Chinese presence yet. Chinese manufacturers showcased VR, motion and interactive attractions, underscoring growing competition and direct-sales pressure on Western distributors, while raising questions about safety, compliance and after-sales support. Licensing and transmedia IP were prominent across the floor, sharpening the case for closer coordination between attractions...