Marketing Talks

← Marketing Talks1 nov · 9 min

Why Great Companies Miss Disruptive Innovation

Why Great Companies Miss Disruptive Innovation1 nov9 min

<p>It introduces an analytical article that investigates a common business paradox where high-performing companies fail to adopt disruptive innovations promptly. </p><p>It utilizes Porter&#39;s substitution strategy as a core analytical framework to examine the competitive pressures and strategic blind spots that hinder established market leaders. By interpreting these market dynamics, it seeks to explain why industry giants often struggle to transition toward emerging technologies and novel business models. </p><p>It offers a theoretical perspective on corporate vulnerability, illustrating how traditional competitive advantages can inadvertently impede adaptation and foresight.</p>