
← Marketing Talks1 nov · 9 min
Why Great Companies Miss Disruptive Innovation
Why Great Companies Miss Disruptive Innovation
<p>It introduces an analytical article that investigates a common business paradox where high-performing companies fail to adopt disruptive innovations promptly. </p><p>It utilizes Porter's substitution strategy as a core analytical framework to examine the competitive pressures and strategic blind spots that hinder established market leaders. By interpreting these market dynamics, it seeks to explain why industry giants often struggle to transition toward emerging technologies and novel business models. </p><p>It offers a theoretical perspective on corporate vulnerability, illustrating how traditional competitive advantages can inadvertently impede adaptation and foresight.</p>