The Biggest Lessons from MaxLawCon 2026

Watch the YouTube version of this episode HERE

MaxLawCon 2026 might have been the best one yet. Tyson Mutrux is back from Atlanta with the conversations and lessons that made this year’s conference memorable. From Ben Glass explaining why law firms waste money on marketing to Gary Falkowitz challenging how firms handle intake, Tyson shares practical takeaways owners can apply long after the conference ends.

But some of the biggest lessons had nothing to do with marketing. Tyson reflects on honest mastermind conversations, the value of getting the right people in a room, and a speaker whose authentic message earned a standing ovation. He also celebrates the speakers, the first MaxLawCon awards, and what’s next in Las Vegas in June 2027.

What You'll Learn

Five ways attorneys sabotage their marketingWhy chasing new digital platforms can scatter your effortsHow follow-up, clear messaging, and former clients affect resultsTwo common intake mistakes that create friction for potential clientsWhy an authentic message can beat a polished deliveryWhat happens when firm owners work openly through challenges together

Timestamps

00:33  Was this the best MaxLawCon yet?02:34  What made this year’s mastermind different05:41  Ben Glass and old-school marketing in an AI world09:37  Five ways lawyers sabotage their marketing11:13  Why memorable messages matter more than polish15:08  Other standout speakers and sessions16:43  Gary Falkowitz on fixing law firm intake17:30  First-ever MaxLawCon awards and video lessons

🎟️ Get your MaxLawCon 2027 tickets: maxlawcon.com

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