Return on Ad Spend with Michael Woll

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Michael Woll, co-owner of Posted Social, to break down what it really takes to run successful Facebook and Instagram ads for chiropractic practices.

Michael walks through the entire advertising funnel, from getting your ads in front of the right people to generating leads, booking appointments, and ultimately converting those leads into patients. He shares common mistakes chiropractors make with Meta ads and explains why generating leads is only one piece of the puzzle.

They also discuss why speed to lead matters, how organic marketing can impact advertising costs, and why your front desk team plays such a critical role in turning leads into actual appointments. Plus, Michael shares how to evaluate your return on ad spend and make smarter decisions about your marketing budget.

If you're running Meta ads or considering adding them to your marketing strategy, this episode is packed with practical insights to help you get better results. Be sure to check out the paid ads calculator mentioned in the episode to help you better understand your numbers and plan your next steps.