Peach-opoly: Money Psychology with Ella Rowe of Elvies Studios (EP#89)

Peach-opoly | Episode 1 | A 60-hour working week

She’s fully booked. She’s in demand. She’s working incredibly hard.

But the money isn’t math-ing.

Meet Ella Rowe, a world-class curly and coily hairdresser, single mum and the first player to take her turn on the Peach-opoly board.

Ella loves what she does, but like so many specialist service providers, she’s caught between wanting to make more money, be affordable for her clients and having no hours left to give.

In this episode of the Peach-opoly series, Fi unpacks the money psychology sitting underneath this very real business problem and why working harder isn't the answer.

Because being affordable is not your job.

Fi explores what happens when talented, in-demand business owners price themselves around being accessible, keeping clients happy and wanting to be liked. The result? You need to work more to make money, and your clients get the exhausted version of you, not your best work.

The solution isn't just about putting your prices up.

Fi explains how our thoughts about money influence our feelings, behaviours and then our results, and why changing your pricing can starts in your mind.

🎧 Tune in to meet Ella, hear her Peach-opoly story and ask yourself: am I charging a premium price for the premium work I provide?

What you'll hear in this episode: