Welcome to Peach-opoly: The game of small business (EP#88)

Welcome to Peach-opoly: We built a life-sized board game | Episode 0

Meet Peach-opoly, Fi’s biggest, boldest and most fun brand campaign yet.

Earlier this year, Fi realised there was a gap between how she was perceived and the work she was actually doing. She’d become known for working with micro brands and very small businesses, when in reality her client list also includes established businesses with teams of 10, 30 and 50+, businesses she’s helped make some pretty epic changes to their revenue, teams and profit.

There was something else, too: had her marketing become a little… boring?

Fi is very nurturing. She’s also fast, direct, strategic and, in her words, at least funny-adjacent. She wanted a campaign that showed people what it actually feels like to work with her - something fun, entertaining and completely out of the box.

Enter campaign creative director, Good Money Club member, collaborator and friend, Stef Hanson, who came back with an idea Fi definitely wasn’t expecting: a life-sized board game designed around the game of business.

And Peach-opoly was born.

In this special episode of Money Secrets, Fi takes you behind the scenes of why she created the campaign, and how one idea turned into an epic production involving a whole team of people.

🎧 Tune in to hear Episode 0 of Peach-opoly and get your first taste of the world Fi and the team have spent six months bringing to life.

What you'll hear in this episode:

Fi realised her positioning no longer reflected the scope of her work

Peach-opoly is a brand awareness campaign, and what that actually is