How Brands Turn Youth Culture Into Sales

<p>Brands are finding new ways to reach younger consumers, using social media trends to influence shopping behaviour. Lenskart Middle East’s Score Your Frame campaign tapped into Snapchat’s Snapscore culture to explore that connection. We speak to Maria Dodero, Marketing Director at Lenskart Middle East, about youth marketing, customer acquisition and how brands measure the business impact of digital campaigns.</p><hr/><p>Powered by <a href="https://podeo.co">Podeo</a> — <a href="https://play.podeo.co/episodes/285120326">Listen to this episode</a></p>