It's Your Market, Not a National One

“The market doesn’t determine your success. It determines your strategy.” Day one of Bet on You Week and James Shaw’s point is that the market does matter, just not the way people think. The national story, the local news, and even the way you feel about it aren’t what’s happening in your zip code, your price point, or your neighborhood. He uses a simple analogy to explain why a perfectly healthy market can feel like it’s crawling: when you’ve been doing 95 on the interstate, 75 in a 70 feels like 30. He breaks down the Shift page 9 definitions of a seller’s, shifted, and buyer’s market by months of supply, then talks through a Monday morning routine: pull your numbers, then call your active sellers, active buyers, and pipeline before you do anything else. Agents share how they stay grounded in real data, from heat maps and showing time benchmark reports to price-reduction vs. no-reduction days on market. If your gut says the market has shifted, this call helps you check it against the facts.

Aired on October 19, 2026

The Pivot: SHIFT Ahead morning call is in an interview format, where agents across the globe share their expert input on various real estate topics. If you are stuck, we have the solution. This mastermind prepares any real estate agent to be several steps ahead of a market shift.

James Shaw started this community during the pandemic. After 6 years, the Pivot: SHIFT Ahead is composed by 126.400 real estate agents. Through playbooks, masterminds and events, Shaw provides a growth and accountability space for those who need support.

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