466 | How to Balance Creativity and Profit in Wholesale with Katie Wilson, The Good Twin [Part 1]

How do you run a high-volume wholesale business with a tiny team, and still make room for the work you love? Katie Wilson has been in the greeting card and gift industry since 2008, and her brand, The Good Twin, is 95% wholesale and stocked in more than 1,500 independent shops around the world.

She and her partner Scotty also run Crush and Touch Art Supply, a neighborhood art store and gift shop in Los Angeles. You’ve heard Katie talked about the shop side on the podcast before in episode 129, episode 316, and episode 317.

This time she focuses on the brand: why wholesale is still her main revenue stream, how she keeps orders moving, and which products she’ll never cut. This episode was so juicy, we had to split it into two parts!

In part 1, you’ll learn:

Why Katie chooses to keep wholesale as The Good Twin’s primary revenue streamHow a tiny team handles high-volume wholesale orders with strong systems, and why she keeps fulfillment in-houseHow to spot trends in product cycles and categoriesHow to balance making money from your work with projects that fill your creative cupWhy you should think twice before discontinuing a bestseller, even if you’re tired of looking at it years later

Today's episode is brought to you by our Retailer Roundtable interview series.

To make a strong first impression with wholesale buyers, we need to do a few things well.

We need to make it easy for stores to purchase from usWe need clear pricing and terms and conditionsWe need to build strong relationships with our customers

All of that gets easier when we listen to our customers. This on-demand interview series gives you a window into what buyers want and need from you, and it's only $27. You can get access to it at prooftoproduct.com/roundtable.

You can view full show notes and more at http://prooftoproduct.com/466

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