Politics in the age of social media

<p>How is social media changing the way we connect with politicians? </p><p>From carefully crafted broadcasts to more personal, everyday content, Dr Sarah Bickerton takes a closer look at how politicians are using social media to connect with voters.</p><p><br></p><p>Ahead of the general election, our media adviser Julianne Evans is joined by Sarah to examine the appeal of authenticity, what motivates people to get engaged and whether online activity translates into votes.</p>