Before You Buy Something Pink This October, the Breast Cancer Coalition of Rochester Has Something to Say

Christina Thompson, Executive Director, and Shawn Futch, board member and breast cancer survivor, join the show during Breast Cancer Awareness Month to talk about what the Breast Cancer Coalition of Rochester does, why local giving matters more than most people realize and what the organization means to the people it serves.

Christina shares something every consumer should know before buying a pink product this month, why 100% of every dollar donated to BCCR stays in the community, how the coalition funds two local research grants every year and what is changing in December when gynecologic cancer research gets added to the mix. Shawn shares what it felt like to walk through those doors at the beginning of her diagnosis and why she has never left.

The single most valuable thing you can do before October ends does not have to cost a thing. Visit bccr.org or breastcancercoalition.org, share it with your network, or call 585.473.8177 to learn about volunteering, programs or how to support someone you know who may need them.