Building Billion-dollar Brands

<p>In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Ralph Bruno, President and CEO of Tando Composites, to explore how industry-disrupting brands are built. Drawing on his experience with Trex, AZEK, and Tando Composites, Ralph shares the roadmap behind creating category-defining products, educating the market and making those products easy to buy. They discuss how this strategy is being applied to TandoStone® and Beach House Shake® and how these brands can create new opportunities for contractors and siding installers. Discover how Tando Composites is unique and how its category-defining products can help contractors differentiate their businesses, expand their offerings, and create new opportunities for growth.<br /><br />Learn more at RoofersCoffeeShop.com! <a href="https://www.rooferscoffeeshop.com/" rel="noopener noreferrer nofollow">https://www.rooferscoffeeshop.com/</a><br /><br />Are you a contractor looking for resources? Become an R-Club Member today! <a href="https://www.rooferscoffeeshop.com/rcs-club-sign-up" rel="noopener noreferrer nofollow">https://www.rooferscoffeeshop.com/rcs-club-sign-up</a><br /><br />Sign up for the Week in Roofing!<br /><a href="https://www.rooferscoffeeshop.com/sign-up" rel="noopener noreferrer nofollow">https://www.rooferscoffeeshop.com/sign-up</a><br /><br />Learn more about Tando Composites here! <a href="https://www.rooferscoffeeshop.com/directory/tando-composites" rel="noopener noreferrer nofollow">https://www.rooferscoffeeshop.com/directory/tando-composites</a><br /><br />Follow Us!<br /><a href="https://www.facebook.com/rooferscoffeeshop/" rel="noopener noreferrer nofollow">https://www.facebook.com/rooferscoffeeshop/</a><br /><a href="https://www.linkedin.com/company/rooferscoffeeshop-com" rel="noopener noreferrer nofollow">https://www.linkedin.com/company/rooferscoffeeshop-com</a><br /><a href="https://x.com/RoofCoffeeShop" rel="noopener noreferrer nofollow">https://x.com/RoofCoffeeShop</a><br /><a href="https://www.instagram.com/rooferscoffeeshop/" rel="noopener noreferrer nofollow">https://www.instagram.com/rooferscoffeeshop/</a><br /><a href="https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw" rel="noopener noreferrer nofollow">https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw</a><br /><a href="https://www.pinterest.com/rcscom/" rel="noopener noreferrer nofollow">https://www.pinterest.com/rcscom/</a><br /><a href="https://www.tiktok.com/@rooferscoffeeshop" rel="noopener