Making a 2nd Brain + Solving Attribution with A.I.

Guest: Nick Morales — Founder, Martech LA

Guest Links: Website: https://martechla.com

A client said Meta ads weren’t working, so they turned them way down. 45 days later, Google Ads leads dropped too.

Nick Morales spent seven years running a marketing agency before he got fed up with bad data, and now helps home service companies solve attribution and build an AI “second brain” for their business. He explains why connecting Claude straight to your CRM gives you inconsistent numbers (22:34), why writing down your KPI rules first matters more than any tool (8:25), and how Tim found out his close rate wasn’t actually a sales problem (24:00). Plus the basic and advanced setups for a company brain, from a shared Claude project to Supabase and GitHub (31:24).

You’ll learn:

Why Meta ads lift your Google Ads, LSA, and direct traffic even when attribution doesn’t show itThe sit rate leak: 80% booked times 80% sat means half your leads are gonePre-appointment videos with a keyword discount to raise sit and close ratesWhy “revenue” means three different things and AI will guess unless you define itFirst touch vs last touch: which one the owner should watch and which one marketing shouldWhy city name + trade company names confuse Google and hurt your rankingsSnowflake vs Supabase: $750 a month vs $35 a month for the same setupUsing Claude routines to read company emails nightly and build documentation