Guy Kawasaki on Scaling: Why Great Products Come Before Growth

What does it really take to build a business worth scaling?

Guy Kawasaki on scaling, entrepreneurship and what makes a business truly remarkable. In this episode of ScaleX Insider, Brendan McGurgan sits down with Guy Kawasaki, former Apple chief evangelist, current Canva chief evangelist, bestselling author and host of the Remarkable People podcast.

Drawing on decades of experience working alongside some of the world's most influential entrepreneurs, Guy challenges conventional thinking about business growth. His message is simple: before worrying about how to scale, focus on creating something people genuinely want.

From Apple's early days and the iconic Think Different campaign to Melanie Perkins' journey building Canva, Guy shares the lessons that have shaped his approach to innovation, marketing and entrepreneurship.

He explains why businesses should be willing to do things that don't scale, why word of mouth still matters in an increasingly noisy digital world, and how creating something both unique and valuable gives businesses their strongest foundation for growth.

Brendan and Guy also explore the importance of understanding customer pain, the role of luck and hard work in entrepreneurial success, and what it really means to lead and build a business with purpose.

In this episode, you'll discover:

Why getting your first customers is often harder than scaling your business.

How doing things that don't scale can create the foundations for long-term growth.

What Guy learned from Apple's Think Different campaign and working with Steve Jobs.

Why Guy believes word of mouth and credibility matter more than ever.

How to use the unique and valuable framework to differentiate your business.