From Lawyer to CPG Founder: Erica Haft’s Journey With Sweeter Collective

Send us Fan Mail What does it take to turn a big idea into a product on retail shelves? For Erica Haft, founder of Sweeter Collective, it started with a sweet tooth, a gap in the candy aisle, and the courage to leave a nearly decade-long career in law to build something entirely new. In this episode of Shelf Talks, Erica shares how she reimagined hard candy with modern flavors and better-for-you ingredients, spent nearly two years developing the product, and landed an opportunity with Sprouts...