The Awkward Bits

You’ve been absolutely fine all day. You haven’t thought about alcohol, you’re feeling quite pleased with yourself and then suddenly it’s 5pm and your brain goes = WINE.

This Thursday, Vic is digging into that very specific bit of the day when the urge to drink seems to arrive almost automatically. Why does cooking dinner make you want wine? Why can finishing work, putting the kids to bed or simply looking at the bloody clock suddenly trigger a craving?

Vic looks at how our brains connect alcohol with times, places and routines, why COVID made home drinking so much easier to slip into, and how alcohol delivery has removed yet another barrier between wanting a drink and having one.

More importantly, this is a practical episode about what you can actually do about it. From identifying your own drinking hour and counting the bottles in the recycling, to cancelling the wine delivery, eating before the craving kicks in and making alcohol harder to get hold of, Vic shares some simple ways to interrupt a routine that might have been happening for years.

You don’t need to work out how you’re going to stay sober forever at 5pm tonight. You just need to get through the shitty hour.

And possibly have a sandwich.

Resources & Links

📖 Vic & Ulrika want to hear from you!Have you got a story, weird drunk confession or a question for Vic and Ulrika?

Email vicandulrika@soberawkward.com Your message could inspire a future episode.

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