Expired Listing? How Lowering Your Price Could Actually Leave You With More Money | Episode 109

“You can lower the asking price, attract more buyers, more offers, and still walk away with more money.”

https://youtu.be/sGC9Mggcrew

Your listing expired, and now you’re being told to lower the price.

But what if lowering your asking price could actually leave you with MORE money at closing?

Here’s the example we break down in this episode:

Your home is listed at $650,000, but the market is telling you it probably needs to be closer to $625,000.

At $650,000 with a traditional 6% commission, roughly $39,000 disappears before you even account for taxes, title fees, mortgage payoff and other selling costs.

But if you lower the price to $625,000 and dramatically reduce the cost of selling, it may be possible to become more competitive, attract more buyers—and still walk away with more money.

If your listing has already been on the markets for months and is expiring, this is exactly the kind of math you should understand before signing another listing agreement.

In this episode of Talking Realty, Glen breaks down why homes fail to sell, what your first six months on the market already taught you, and the three things every successful home sale needs:

Exposure. Experienced guidance. Pricing.

If you’ve already built substantial equity in your home, the answer is not to just hold your price forever. And it isn’t automatically to slash the price and hand another large percentage of your equity to the next agent who calls either.