The Ad Is Cringe. 300 Million Views Don’t Care.

<p>You watch an ad and wince. It’s clumsy, it’s cringe, and you can’t imagine it converting anyone. Then it racks up 300 million views and converts brilliantly. For Ada Mockute Jaime, Chief Marketing Officer at Nordcurrent, moments like that settled the argument: she is not the customer, and her taste is not the strategy.</p><p>The stakes reach well beyond gaming. AI now produces ads for a couple of euros each and pushes thousands of new games out every day, so attention goes to whoever reads their audience best, not whoever has the best taste. We unpack how social listening revealed that players felt nostalgia where marketing was selling speed, how one fast-fingered player with a modest following opened up Indonesia, and why she hires for curiosity over specialist skill. If your instincts have ever overruled your data, press play.</p><p><br></p><p>Tech Talks is powered by Harvey Nash, the leading global provider of technology and talent solutions. Click <a href="https://www.harveynash.co.uk/"><u>here</u></a> to learn more about our services.</p><p>The music on Tech Talks is created by London artist <a href="https://www.lemzi.com/home"><u>Lemzi</u></a>.</p>