⁠Julie Haleluk⁠ - Global Head of Growth - ⁠Amazon⁠ Shopping Video

<p><a href="https://www.linkedin.com/in/juliehaleluk/"><strong>Julie Haleluk</strong></a>, Global Head of Growth for <a href="https://www.linkedin.com/company/amazon/"><strong>Amazon</strong></a> Shopping Video. Julie is a media and marketing executive who spent years managing media strategy at <a href="https://www.linkedin.com/company/directv/"><strong>DIRECTV</strong></a> &amp; <a href="https://www.linkedin.com/company/att/"><strong>AT&amp;T</strong></a> before joining Amazon to scale one of the most exciting initiatives in e-commerce: shoppable video. Sitting right at the intersection of streaming, creator culture, and point-of-sale conversion, Julie leads the charge on how brands connect with consumers through authentic, video-led product discovery. Today, we’re diving into the evolution of social commerce, measuring new-to-brand sales lift from creator content, and how Amazon is building the future of shoppable media.</p>