
← The Campaign Podcast27 okt · 23 min
What makes Campaign’s Power 100 marketers influential?
<p>Last week Campaign published its Power 100 for 2026, a list of the top 100 most influential marketers in the UK.</p><br><p>The list was accompanied with a shoot to capture the brand leaders, as well as a feature digging into where they are investing their ad spend. This episode features Campaign’s senior art director Paul Frost going behind-the-scenes of the shoot and using the idea of <a href="https://www.campaignlive.co.uk/article/quiet-power-the-concept-behind-the-power-100-aesthetic/4708qa7dvambv5mdnkf66mnn54" rel="noopener noreferrer" target="_blank">"quiet power"</a> to capture the Power 100. </p><br><p>Campaign’s deputy editor Gemma Charles and features editor Antonia Garrett Peel also join the episode to discuss how the marketers navigating the rise in influencers and balancing it with traditional media.</p><br><p>The episode is hosted by tech and multimedia editor Lucy Shelley.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/campaign-power-100-2026-the-full-list/4fjb5x8b9w07zzrnbcv681b1dc" rel="noopener noreferrer" target="_blank">Campaign Power 100 2026: the full list</a></p><p><a href="https://www.campaignlive.co.uk/article/power-100-2026-the-age-of-influence/480c56w67rswg22wtaetrbjbm3" rel="noopener noreferrer" target="_blank">Power 100 2026: the age of influence</a></p><p><a href="https://www.campaignlive.co.uk/article/campaign-power-100-2026-hall-of-fame-line-up/4jmygca0zy73py71dhqmw9n9dj" rel="noopener noreferrer" target="_blank">Campaign Power 100 2026: Hall of Fame line-up</a></p>
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