The Weekly: Sydney Sweeney’s Prediction Market and the Generation Beauty Forgot

Emma Louise Boynton is back, filling in for Vic. Sydney Sweeney’s “just sports” ad caused a stir, but the bigger story is that she’s an investor in Novig, the prediction market now reportedly worth $2 billion. Soph breaks down how prediction markets work and whether they’re anything more than sports betting. Then Emma brings the story of Sarah Creal, the Victoria Beckham Beauty co-founder who’s just launched a brand in the UK for women over 40, the generation with the most money to spend and the fewest products made for them.

Check out Emma’s book! https://geni.us/pleasureelboynton

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Credits:

Host: Sophie Hallwright

Guest: Emma-Louise Boynton

Editor: Kate Callaghan

Social & Digital Manager: Lucy Munro

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