What’s the ROI on looksmaxxing?

It’s time to talk about "looksmaxxing," the internet's term for optimising everything about your appearance, and why so many of us are quietly pouring hundreds (or thousands) of dollars every month into it. Soph is joined by Hanna Horvath, author of the money and culture Substack ‘Your Brain on Money’. Together they dig into why Love Island contestants are the extreme end of a spectrum we're all on and why the return on investment for looking good is way blurrier than we like to admit. We also get into the psychology of impulse beauty spending and how to actually start pulling yourself off the hot girl hamster wheel.

Hanna’s links …

Substack (https://yourbrainonmoney.substack.com/)

Instagram (https://www.instagram.com/yourbrain_onmoney/?hl=en)

TikTok (https://www.tiktok.com/@yourbrainonmoney)

Credits:

Hosts: Sophie Hallwright

Producer: Emily Rigby

Editor: Kate Callaghan

Social & Digital Manager: Lucy Munro

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