“Anyone Can Do This” - Social Media for Car Sales Pros Who Overthink It | Raffi Mouchmouchian, CEO RM Content Media

<p>How many salespeople at your dealership know they should be creating content but keep finding reasons to put it off?</p><p>They don&#39;t know what to post. They don&#39;t like being on camera. They&#39;re worried about looking stupid. Or they spend so much time trying to make the perfect video that nothing ever gets published.</p><p><strong>Raffi Moosh (Raffi Mouchmouchian)</strong> knows that hesitation firsthand. A former Dodge dealership salesperson turned social media creator, Rafi built an Instagram following of nearly 550,000 people and now helps dealerships create content of their own.</p><p>But his growth didn&#39;t happen because every video was perfectly planned.</p><p>During an unexpected 30-day break from his dealership job, Rafi focused on creating and posting consistently. His audience more than tripled, eventually giving him the confidence to pursue content creation full-time.</p><p>In this conversation, Michael Cirillo asks Raffi what dealership owners, managers, and salespeople can learn from that experience.</p><p>And if you&#39;re trying to get more of your sales team involved in creating content, his advice is surprisingly simple.</p><p><strong>Connect with Raffi:</strong> Follow or DM <strong>@raffimoosh</strong> on social media. Raffi says he personally responds to as many messages as possible.</p><p><strong>Michael&#39;s takeaway:</strong> Stop waiting for your salespeople to become great on camera before encouraging them to post. Give them a starting point, let their personalities come through, and help them get comfortable by actually doing it.</p><p><strong>Timestamps</strong></p><p>(00:00) Intro<br>(01:00) Show Support Break<br>(04:01) Leaving the Dealership<br>(05:27) Sales vs. Camera Fear<br>(09:27) Find Your Own Style<br>(12:35) Simple Content Formula<br>(15:25) Cross-Posting Strategy<br>(19:30) OEM Concerns and Honesty<br>(23:42) Key Takeaways and Connect<br>(25:25) Outro and Subscribe</p>