Black Friday SEO: How to Rank on Google & ChatGPT (Even If You're Starting Late)

E1206: Black Friday SEO usually starts months before the sale. But if you're starting late, there are still ways to get your offers in front of buyers on Google and ChatGPT.

I'm joined by Gagan Ghotra, Harpreet Singh, and David Quaid to break down Black Friday SEO for ecommerce brands, SaaS companies, and anyone selling products online.

We go through the pages to create, the keywords to target, and the changes you can still make as Black Friday approaches.

What we cover:

- When to publish Black Friday pages, why February is a better starting point than October, and what to do if you're late.

- The keyword format "Black Friday + product category + deals" and how to use it for specific buyer searches.

- How many Black Friday landing pages to create without making them compete against each other in Google.

- Why brands need to own searches for their discount codes, coupons, and Black Friday offers, even when they don't run a seasonal sale.

- How different discount amounts give Google and ChatGPT more relevant offers to surface for specific searches.

- How to structure Black Friday URLs, keep useful pages year after year, and build internal links from your best-performing product and collection pages.

- How to use Google's People Also Ask questions to update existing pages and pursue rankings even at the last minute.

- What product descriptions need for AI search: materials, dimensions, compatibility, weather resistance, and the details shoppers compare before buying.