Can an insult change your vote?

Political insults aren't new, but they're becoming a central campaign strategy. Why are candidates in both parties betting on nicknames, personal attacks and viral moments? USA TODAY Senior Political Correspondent Arit John explains what makes these attacks stick, who campaigns are targeting and what voters should remember heading into the 2026 elections.Let us know what you think of this episode by sending an email to podcasts@usatoday.com.

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