The Hard Shoulder

← The Hard Shoulder3 dagen geleden · 8 min

What makes a Christmas ad great?

What makes a Christmas ad great?3 dagen geleden8 min

John Lewis released their 2026 Christmas advert today, but what makes a Christmas ad great and how has the criteria for a great ad changed in the age of AI?

Joining Shane to discuss this is John Fardy, Presenter of Screentime on Newstalk.