711: Seth Godin - Creating Tension, Solving Problems, the Savannah Bananas, Leading Without Authority, Using AI, Hidden Entanglements, and Getting Unstuck (The Knot)

The Learning Leader Show with Ryan Hawk

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My new book, The Price of Becoming, is a USA Today, LA Times, Success Magazine, and Publishers Weekly Best-Seller! I think you'll find it useful.

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My Guest: Seth Godin is the author of more than 20 bestselling books, including Purple Cow, The Dip, and This Is Marketing. He has written a blog post every day for more than two decades, and it remains one of the most widely read blogs in the world. Before the books, Seth founded Yoyodyne, one of the first internet marketing companies, and sold it to Yahoo in 1998. He later created the altMBA. His new book is The Knot: Problems Can Be Solved.

Key Learnings

Being early is a courtesy, not a personality trait. "I don't understand why someone would willfully waste somebody else's time."

The knot is the point. You can't have a pretzel without the knot, and if you try to undo it you end up with crumbs. Real life isn't like that. Our knots can actually be untied.

Teach so that people teach themselves. Seth builds everything around a metaphor that gives people scaffolding, because "the only kind of learning that really happens is autodidact self-learning." Give someone the structure to figure it out and they'll never forget it.