Direct Mail Fundraising: Who to Mail . . . .and Who to Skip!

Send us Fan Mail Nonprofit direct mail donor acquisition works best when your mailing list and your financial expectations are on speaking terms! Before you blame the envelope, inspect the audience. A beautifully written appeal can still flop when it lands in the wrong mailbox. With postage and paper taking a bigger bite, “send it to everyone” deserves a tougher budget conversation. Jeff Kruszyna of JMK Victory joined the Show to explore donor segmentation, testing, and the ...