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The first running boom in the 1970’s produced some of today’s most iconic road racing events such as Falmouth and Litchfield that attract capacity fields year in and out. The era also produced mega marathons such as NYC and Chicago that are now destination events attracting runners from all over the world with elite international fields. Athletic shoe companies such as Nike and New Balance went from little known brands to global enterprises fueling the sport with the sponsorship of road races,…