How to sell AI to Main Street (Full Playbook)

Get Your Complete Financial OS at https://startup-ideas-pod.link/brex_SIP

I sit down with James Dickerson, the Boring Marketer, who owns Diesel Dudes, a mobile diesel repair business in Charlotte, North Carolina, and spent years running agencies for local businesses. James shows how to sell AI-built funnels to Main Street trades businesses doing $2 million to $20 million a year, starting with a Boring Funnels search that found 100 Dallas plumbers worth pitching. He walks through the leaks he finds on their landing pages, the funnel offers he'd sell, and how he'd win clients with the Dream 100, lumpy mail, and local meetups. If you know how to use coding agents, this episode gives you a full playbook for a service business built around booked jobs.

Build funnels that sell: https://startup-ideas-pod.link/boring_funnels

Timestamps

00:00 – Intro

01:23 – Sponsor: Brex

02:08 – Why sell AI to Main Street

03:05 – James's Background

04:32 – Finding and Picking a Niche

07:26 – The $2M to $20M Opportunity

09:02 – Plumbing and HVAC Market Size

10:56 – Underserved Trades Niches