“That Won’t Take Long” and Other Stories Entrepreneurs Tell Themselves

Your brain takes shortcuts, and some of them can complicate your business plans and marketing. In this episode, brand coach and creative director Raquel Furman explores the planning fallacy and the curse of knowledge, two patterns she recognizes in herself and her work with business owners. Through everyday examples, she shows how noticing these habits can change how you approach your calendar, content, and customer communication.