Over deze podcast
I’m Joel Harrison, founder of B2B Marketing.net (formerly B2B Marketing magazine) Propolis and the B2B Marketing Awards. It’s been my mission for the past 21 years to recognise, celebrate and evangelise for the amazing profession that is B2B marketing, which has evolved beyond that recognition in that time. In this podcast, I’ll be exploring what I believe is the biggest challenge facing B2B marketers today: Trust. Buyers have always been cynical, hard to reach and even harder to convince, and…
76 afleveringen · Marketing
Trust & Influence in B2B
Over deze podcast
I’m Joel Harrison, founder of B2B Marketing.net (formerly B2B Marketing magazine) Propolis and the B2B Marketing Awards. It’s been my mission for the past 21 years to recognise, celebrate and evangelise for the amazing profession that is B2B marketing, which has evolved beyond that recognition in that time. In this podcast, I’ll be exploring what I believe is the biggest challenge facing B2B marketers today: Trust. Buyers have always been cynical, hard to reach and even harder to convince, and…
Recente afleveringen
- Everyone's talking about BGM, but how do you measure maturity? | Analysis from Pretzl's new Buying Group Index7 okt · 32 min
- B2B nostalgia: how and when to go retro in your campaigns | Five creative approaches from the B2B Marketing Awards entries, with Guy O'Brien of Custom Influence29 sep · 39 min
- Think you control the buyer journey? Think again... | Why LLMs and influencers are in the driving seat, with John Rockhold of Spotlight22 sep · 39 min
- Automating judgment, not just tasks | Michelle Huff on building AI trust the way you'd onboard a new hire15 sep · 35 min
- Before 'sleeping giant' Iron Mountain got loud, it had to be believed | CMO Karen Feldman on earning that trust8 sep · 40 min
- Finally! A replacement for NPS... or is it? | How Tony Larks hacked Bain & Co's groundbreaking 'shortlist score'1 sep · 39 min
- Why influencer skills are becoming essential for B2B CMOs | With Archana Dhankar of Proofpoint11 aug · 33 min
- From the moshpit to the marketing plan | What a decade in the music business taught Jason Miller about attention in B2B5 aug · 37 min
- Stop trying to please everyone! | Karl Van den Bergh of Illumio on why consistency, not consensus, is what earns trust in B2B25 jul · 31 min
- Employee voices drown out brand voices in B2B – so how do you orchestrate them? Rida Oyebade of Workday on employee advocacy23 jul · 32 min
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