LinkedIn Growth Masterclass with LinkedIn CMO, Jessica Jensen

Jessica Jensen, Chief Marketing Officer at LinkedIn, joins Jon Evans for a practical masterclass on what actually works on the platform now. Beginning with a review of Jon’s own profile, they cover the route to becoming a Top Voice, the changing role of B2B creators and how brands can work with them credibly.

They also explore the formats that are earning attention, whether collaborator posts genuinely work, and how buyers use LinkedIn to validate the people and companies they choose to work with.

Timestamps

00:00 - Intro

01:35 - Jon’s LinkedIn review

11:34 - How do you get a LinkedIn Top Voice

13:23 - The evolution of B2B content creators

14:34 - How brands can work best with creators

16:53 - How LinkedIn are battling AI slop

19:07 - Do collaborator posts on LinkedIn work?

20:02 - What formats work best on LinkedIn in 2026

22:16 - How are B2B buyers making buying decisions on LinkedIn