Unlocking Behaviour Change

← Unlocking Behaviour Change13 okt · 26 min

Can we make economic theory more accurate if we base it on behavioural science?

Can we make economic theory more accurate if we base it on behavioural science?13 okt26 min

In the previous episode, Robert castigated economics and economists' concept of 'utility' as fundamentally flawed, leading to models whose predictions keep being wrong. This week, Robert sketches out a way of thinking about utility that could improve economic modelling, yield more accurate predictions, and provide a more rational basis for macro-economic policy. A bold claim ... but this is a podcast, not an academic paper!

Want more? Check out our latest books:

Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y

React: Harness Your Animal Brain: https://shorturl.at/yiFQ9

Sign up to Robert’s Substack: https://robertwest100.substack.com/

Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange

Ask a question at: https://www.unlockingbehaviourchange.com