How Wendy Mata Turned Ancestral Magic Into a 7-Figure Business

Today we're talking to a brujería. Depending on how you grew up, that word might feel like home or it might make you nervous. Wendy Mata, founder of Bruja Power Botanica and author of Bruja Curandera, spent 20 years in cybersecurity and digital forensics before a Día de los Muertos dream from her late grandmother changed everything. Now she runs a seven-figure business teaching people to reclaim their magic. We get into money programming, why wanting more isn't selfish, how money spells actually work, and how to pair spiritual practice with real financial action.

WE GET INTO:

[00:25] Intro: Why we’re talking spirituality and money

[02:17] Meet Wendy Mata, founder of Bruja Power Botanica

[03:04] Corporate success, an empty feeling, and the Día de Muertos dream

[07:02] What a bruja really is, and reclaiming the word

[08:51] Staying small, colonization and our money programming

[09:32] The money stories we inherit

[11:47] Si Dios quiere vs. Dios siempre quiere

[13:39] Step one: making the decision

[15:06] The mantra for when wanting money feels selfish

[16:12] The viral TikTok that made $10K overnight