Über diesen Podcast
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
280 Folgen · Business
The Near Memo
Über diesen Podcast
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
Neue Folgen
- Why "Position One" Doesn't Exist in Local Anymore (Brighton SEO Recap)18. Sept. · 37 Min.
- Fragmented Discovery, Google's €460M DMA Fine, and Apple's Distribution Bet10. Sept. · 42 Min.
- The Verification Loop: How People *Really* Find Local Businesses Now (SOCi's Damian Rollison)2. Sept. · 50 Min.
- The Path of Enshittification: Apple Ads, Google's Toll Booth, and Meta's $18B Escape Hatch28. Aug. · 37 Min.
- The Hidden Advantage: How Brand Awareness Decides the Click in Legal Search20. Aug. · 37 Min.
- Tactics for Building a Local Brand in the Age of AI Search — An Agency Panel14. Aug. · 55 Min.
- AI Overviews, Brand Search & Local SEO: Cyrus Shepard on Earning the Click - from the archives7. Aug. · 29 Min.
- Legal Marketing in the AI Era: LSAs, Reviews, and Manufacturing Brand Demand30. Juli · 52 Min.
- Cyrus Shepard Interview: What "Local Brand" Actually Means to Google and AI22. Juli · 50 Min.
- The 3-Step Trust Equation: How to Build a Local Brand That Customers (& AI) Trust15. Juli · 34 Min.
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