About this podcast
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
280 episodes · Business
The Near Memo
About this podcast
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
Recent episodes
- Why "Position One" Doesn't Exist in Local Anymore (Brighton SEO Recap)18 Sept · 37 min
- Fragmented Discovery, Google's €460M DMA Fine, and Apple's Distribution Bet10 Sept · 42 min
- The Verification Loop: How People *Really* Find Local Businesses Now (SOCi's Damian Rollison)2 Sept · 50 min
- The Path of Enshittification: Apple Ads, Google's Toll Booth, and Meta's $18B Escape Hatch28 Aug · 37 min
- The Hidden Advantage: How Brand Awareness Decides the Click in Legal Search20 Aug · 37 min
- Tactics for Building a Local Brand in the Age of AI Search — An Agency Panel14 Aug · 55 min
- AI Overviews, Brand Search & Local SEO: Cyrus Shepard on Earning the Click - from the archives7 Aug · 29 min
- Legal Marketing in the AI Era: LSAs, Reviews, and Manufacturing Brand Demand30 Jul · 52 min
- Cyrus Shepard Interview: What "Local Brand" Actually Means to Google and AI22 Jul · 50 min
- The 3-Step Trust Equation: How to Build a Local Brand That Customers (& AI) Trust15 Jul · 34 min
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