Sobre este pódcast
Introducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more. Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
315 episodios · Marketing
The Marketing Architects
Sobre este pódcast
Introducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more. Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
Episodios recientes
- Your Holiday Campaign is Already Late13 oct · 26 min
- Nerd Alert: Pretesting with AI-Generated Ads8 oct · 10 min
- The Physical Laws of Marketing with Joe McCambley, CMO of Saatva6 oct · 41 min
- Nerd Alert: Making Effectiveness Work1 oct · 9 min
- BONUS: 5 Ways to Build a Challenger Brand that Consumers Trust30 sept · 18 min
- What's a Brand Actually Worth? with Professor Dave Reibstein29 sept · 31 min
- Nerd Alert: Shrinkflation and Consumer Demand24 sept · 10 min
- Trust is a Growth Strategy with Kent Grayson22 sept · 39 min
- Nerd Alert: Do Marketers Know Their Customers?17 sept · 9 min
- AI Didn’t Ruin Your Ads with Steve Babcock15 sept · 39 min
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